Brand background
“逃离计划Esacpe Plan”位于北京，是一家年轻的鸡尾酒吧,酒单上的每款产品,都是以某一个人的人生经历得来灵感,一杯酒讲述的是一个人在人生某个时段的情绪低谷或生活感悟.
“逃离计划Esacpe Plan”没有什么深刻含义,品牌诉求是为青年们提供一个轻松放纵的交流地方,有一个适合微醺的空间.从品牌核心“短暂逃离,再出发”发散创意,将品牌视觉拟人化,三个拿着酒杯在奔跑的人隐喻着正在逃离压力的我们
所谓逃离,不是放弃,而是给自己一刻喘息.就像是酒单上的每一款产品,也都是那款酒背后的那个人希望能够让更多人感受到的鼓励.
Esacpe Plan is a young cocktail bar located in Beijing. Every product on the wine list is inspired by a person's life experience, and a glass of wine tells a person's emotional depression or life perception at a certain time in his life."Escape Plan Esacpe Plan" does not have any profound meaning, the brand appeal is to provide young people with a relaxed and indulgent exchange place, there is a suitable space for drunk. From the core of the brand "short escape, then start" divergent creativity, the brand visual personification, three people with a glass running metaphor is escaping from the pressure of us.The so-called escape is not to give up, but to give yourself a moment to breathe. Just like every product on the wine list, it's also an inspiration that the person behind that wine wants more people to feel.
Visual design
品牌的视觉创造是由名字拟人化,将“逃离”的理念由图形动作呈现出来,直观的传递逃离压力短暂休息的迫切感.以色彩的对比和热烈去充分的呈现当下的年轻人对于压力,没有呐喊出来的咆哮和疲惫,色彩的冲突同时也希望能够传递出一种热情和希望.
The visual creation of the brand is personified by the name, and the concept of "escape" is presented by the graphic action, intuitively conveying the urgency of a short rest from the pressure. The contrast and enthusiasm of colors are used to fully present the current young people's growling and exhaustion under pressure, and the conflict of colors is also hoped to convey a kind of enthusiasm and hope.
Design & Photography
Oo.3 DesignStudio
Year 2023
We look for ways in which design and creativity can be transformed, hoping to create new meanings for society through design and explore more possibilities for design, culture and business.
